MY ROLE
Research, Web Design, Branding
TOOL
Illustrator, Photoshop, Sketch, Invision
PROJECT TYPE
Individual Project
PROJECT OVERVIEW
This is a branding project for Gott's, a burger joint in San Francisco. This is one of my favorite burger places. They have high quality food, and a great location. However, for their brand identity, it seems lacking of designs. This project is aiming to elevate this restaurant with a fresh, and fun brand identity.
DESIGN CHALLENGE
Current Logo
Lack of brand identity
Customers can hardly associate the log with their main menu item - burgers
Less of color attractions
Current Website
Do not have a high visualized homepage
Layout of the website is simple and boring
Provide a lot of information, but it is mainly text-based
LOGO EXPLORATIONS
BRAND GUIDELINE
Primary Logo
Horizontal Logo
Color Reversed Logo
Color
Typeface
COLLATERALS
Signage
Business Card
Takeaway Bag
Staff T-shirt
ADVERTISEMENT
DIGITAL MENU
WEBSITE
