Research, Web Design, Branding
Illustrator, Photoshop, Sketch, Invision
Individual Project
This is a branding project for Gott's, a burger joint in San Francisco. This is one of my favorite burger places. They have high quality food, and a great location. However, for their brand identity, it seems lacking of designs. This project is aiming to elevate this restaurant with a fresh, and fun brand identity.
Lack of brand identity
Customers can hardly associate the log with their main menu item - burgers
Less of color attractions
Do not have a high visualized homepage
Layout of the website is simple and boring
Provide a lot of information, but it is mainly text-based